Project Overview

La Roqqa is a luxury boutique hotel & beach club in Tuscany. While working at Stormfors, I contributed to the team responsible for designing and building a multilingual Webflow site with rich animations and a custom reservation system.

The site had to be delivered under a tight timeline to coincide with the hotel’s grand opening and the launch of international ad campaigns. The goal was to create a visually striking, interactive experience that worked seamlessly in English, Italian, and French, while supporting direct bookings through an integrated reservation system.

The Challenge

The project came with several unique challenges:

  1. High visual and brand standards — As a luxury hotel, the site needed to reflect exclusivity and refinement, with flawless animations and layouts.
  2. Multilingual requirements — Content had to be easily managed in three languages (EN, IT, FR), requiring a flexible but reliable localization system.
  3. Reservation system integration — Direct booking functionality was critical for revenue, with AZDS booking engine integrated seamlessly into the flow.
  4. Time-critical delivery — The site needed to go live before the hotel opened and while ad campaigns were running, leaving no margin for delays.

My Role

As part of the development team, I focused on turning complex design into a responsive, maintainable Webflow build under tight deadlines:

  • Initial Build – Developed the homepage and key sections like Rooms & Suites, ensuring high fidelity to design.
  • CMS Architecture – Structured dynamic content collections for rooms, offers, and experiences, enabling easy updates by hotel staff.
  • Animations – Implemented responsive, immersive motion using Webflow Interactions, balancing visual impact with performance.
  • Responsive Design – Adapted intricate grid layouts and unique design patterns across desktop, tablet, and mobile breakpoints.
  • Collaboration – Worked closely with designers and other developers to coordinate efforts and ensure consistent quality despite the fast timeline.

Services Rendered

  • Webflow Development
  • CMS Architecture & Build-Out
  • Animation & Interactions
  • Multilingual Setup
  • Reservation System Integration

Tech Stack

  • Webflow Designer + CMS — Core site development
  • Webflow Interactions — Native animation system for immersive motion
  • AZDS Booking Engine — Integrated for direct reservations
  • Weglot — Multilingual localization (English, Italian, French)

Process & Approach

  1. Building the Foundation
    • Translated designs into functional layouts, starting with homepage and Rooms/Suites sections.
    • Established CMS collections for rooms, offers, and experiences.
  2. Animations & Motion
    • Applied Webflow Interactions to add smooth, luxury-brand motion.
    • Ensured animations scaled properly across devices.
  3. Localization & Booking Integration
    • Configured Weglot for multilingual setup, allowing editors to manage translations efficiently.
    • Integrated AZDS booking engine directly into the site, maintaining consistent design while enabling bookings.
  4. Testing & Launch
    • QA across devices and browsers to ensure performance.
    • Coordinated with the Stormfors team to finalize before ad campaigns launched.

Outcomes

My work on La Roqqa contributed to:

  • On-time launch — The site went live in time for the hotel’s grand opening and the start of paid campaigns.
  • Luxury-level execution — High-fidelity design and smooth animations reinforced La Roqqa’s brand positioning.
  • Global accessibility — Multilingual setup allowed the site to serve international guests from day one.
  • Direct revenue enablement — Seamless booking engine integration supported direct reservations without friction.

Reflection

This project reinforced how important collaboration and speed are when working on high-stakes launches. For luxury hospitality, every detail in design fidelity and motion matters.

If I revisited this project, I would:

  • Expand accessibility testing (screen readers, contrast checks).
  • Explore performance optimizations for heavy media (hotel photography/video).
  • Add lightweight documentation for hotel staff to manage CMS content more confidently.