Project Overview

ShieldPro is a fictional cybersecurity SaaS brand I created as a portfolio project. The goal was to design and build a marketing site that conveys trust, technical authority, and modern brand energy while standing out in a crowded industry.

This project let me demonstrate the full end-to-end process of building a SaaS-style website—from brand identity and copy to Webflow development and advanced motion.

The Challenge

Cybersecurity buyers face three barriers:

  1. Trust — Visitors need instant confidence that the company is credible.
  2. Clarity — Complex products can lose non-technical users. Messaging had to be straightforward.
  3. Differentiation — Many competitors use the same dark, tech-themed look. ShieldPro needed to stand out while staying professional.

This meant creating a site that was clear, modern, and memorable—but also technically robust and future-proof.

My Role

This was a solo project where I owned every step:

  • Wireframing & UX – Planned the structure and flow to build trust, highlight clarity, and show product credibility.
  • Branding & Visual Design – Customized Untitled UI and Relume components into a bold, modern aesthetic tailored for cybersecurity.
  • Copywriting & UX Writing – Wrote all headlines, feature explanations, and FAQs with a voice that balances confidence with accessibility.
  • Webflow Development – Built a fully responsive site using the Client-First naming convention for scalability and hand-off.
  • Custom Animations – Integrated GSAP for motion and the View Transition API for smooth, app-like page transitions.
  • Technical SEO – Structured semantic headings, metadata, and markup to support discoverability.

Services Rendered

  • Web Design & Branding
  • Webflow Development
  • Copywriting & UX Writing
  • CMS Architecture (Client-First)
  • Custom Animation (GSAP + View Transition API)
  • Technical SEO

Tech Stack

  • Webflow (Designer + CMS)
  • GSAP (motion + scroll animations)
  • View Transition API (page transitions)
  • Untitled UI + Relume Library (design foundation, heavily customized)
  • Finsweet Client-First (scalable naming convention)

Process & Approach

  1. Discovery & Wireframing
    • Outlined the homepage journey: introduce → explain → prove → reassure.
    • Focused on information hierarchy: hero → features → trust signals → FAQs.
  2. Visual Design
    • Chose a palette that feels secure but modern (deep blues + tech accents).
    • Used iconography and illustrations that reinforce protection and clarity.
  3. Copy & Messaging
    • Wrote headlines that state benefits clearly (no jargon).
    • Added FAQs to pre-empt objections and reduce friction.
  4. Development & Animations
    • Built in Webflow with reusable CMS structures and symbols.
    • Layered in GSAP scroll animations for impact.
    • Used the View Transition API to create seamless page transitions rarely seen in Webflow builds.
  5. Technical SEO & QA
    • Compressed assets, set up semantic markup, tested responsive breakpoints.
    • Added meta titles/descriptions to simulate real launch readiness.

Outcomes

While fictional, ShieldPro demonstrates my ability to deliver a SaaS-grade marketing site with:

  • A complete end-to-end process (wireframing → branding → copy → build → animation).
  • Advanced motion design seamlessly integrated into Webflow.
  • Scalable, maintainable structures that follow industry best practices.
  • A brand experience that communicates trust, clarity, and distinct identity.

Reflection

This project showed me how much polish motion and transitions can add to perceived quality—but also how important it is to test performance across devices. If I were to expand ShieldPro, I’d run accessibility and usability tests with real users to validate copy clarity and further refine the experience.